Privacy Policy

This information describes – under Legislative Decree 196/2003 and EU Regulation 2016/976 (GDPR) – management of the as regards processing the personal data of users that visit it.

The website www.equidiamond.comrespects and protects the users and visitors privacy, putting in place every possible and proportionate effort to not harm the users’ rights. 

The information provided only applies to the website and does not concern any website that may be visited by a user via external links.

Using or consulting the site, the visitors or users explicitlyapprove this privacy policy and agree to the processing of their personal data as regards to the following arrangement and purpose below, including any disclosure to third parties, if it necessary for the provision of a service. 

The website processes the data based on consent. 

The data provision and also the consent to collection and processing is optional, the user can deny the consent or withdraw the consent already provided at any time, sending an e-mail to



The data controller of the website is GM Production srl with offices in Via Taranto, 7- 25036 Palazzolo sull’Oglio (Italy). 



The web hosting (Aruba S.p.A. – Via San Clemente 53 – 24036 Ponte San Pietro BG – Italia), is appointed as responsible for processing the data on behalf of the data controller. 

Aruba S.p.A. is located in the European Economic Area and acts in accordance with European standards ( policy privacy di Aruba S.p.A.). 

Google is appointed as responsible for processing the data on behalf of the data controller (Google Analytics)

GM PRODUCTION srl is responsible for the data procession of registered users. 



The processing operations related to e-commerce services and newsletter that is made available via this website is carried out at the aforementioned office of the GM PRODUCTION srl by the staff in charge of said processing. 

The collected data are processing at the datacenter of The web hosting (Aruba S.p.A. – Via San Clemente 53 – 24036 Ponte San Pietro BG – Italia)



Visiting this website data concerning identified or identifiable persons may be processed.

Navigation Data

The information system and software procedures relied upon to operate the website acquire personal data as part of their standard functioning: the transmission of such data is an inherent feature of internet communication protocols. 

Such information are not collected in order to relate it to identified data subjects, however it might allow user identification per se after being processed and matched with data held by third parties.

This data category includes IP addresses and/or the domain names of the computers used by any user connecting with to the website, the URI (Uniform Resource Identifier) addresses of the requested resources, the time of such request, the method used for submitting a given request to the server, returned file size, a numerical code relating to server response status (successfully performed, error, etc.), and other parameters related to the user’s operating system and computer environment.

These data are only used to extract anonymous statistical information on website use as well as to check its functioning; they are erased immediately after being processed. The data might be used to establish liability in case computer crimes are committed against the website; except for this circumstance, any data on web contacts is currently retained for no longer than seven days. These data are not used to the user identification or profiling, but only for the protection of the website and its users. 


Data provided voluntarily by users

Sending e-mail messages to the addresses mentioned on this website and/or by completing the form and/or by registration, which is done on the basis of a freely chosen, explicit, and voluntary option, entails acquisition of the sender’s address, which is necessary in order to reply to any requests.


The website use cookies. They are small text files that allow to store information about visitors preferences, to improve the site’s feature, to simplify browsing by automating the procedures (for example, Login, website language) and for the analysis of the use of the website. 

Session cookies are essential in order to distinguish between connected users and are useful to avoid that a required feature could be provided to the wrong user, as well as for security purposes to prevent cyber-attacks on the website. 

Session cookies do not contain personal data and last only for the current session that is until the browser is closed. No consent is required for them.

The functionality cookie used by the website, are strictly necessary for the use of the website. In particular, they are connected to expressed request of functionality made by the user (like Login), for which no consent is required. 

I cookies are connected to the browser used and they can be disabled directly from the browser, thus refusing/withdrawing the consent to the use of the cookies. 

It should be noticed that the disabling of the cookies can prevent the correct use of some website features itself. 

You can find the instruction to disable cookies at the following web page:Mozilla Firefox – Microsoft Internet Explorer – Microsoft Edge – Google Chrome – Opera – Apple Safari


Third parties cookies

The website www.equidiamond.comalso acts as intermediary for third parties cookies that are used to provide additional services and features to the visitors and to improve the use of the website itself such as social media button, or video.

This website has no control over the third parties cookies that are entirely managed by third parties. 

As a consequence, all the information related to the use of these cookies, their purpose and how to disable them are provided directly by the third parties at the following pages. 

In particular, this website uses the cookies of the following third parties: 

-Google Analytics: A Google analysis tool that through the use of cookies (performance cookies) collects anonymous navigation data ( IP…) and exclusively aggregate with the aim to examine the use of the website by the users, complete report on the website activities and provide other information, including the number of visitors and the page visited. 

Google may also transfer these information to third parties where required to do so by law or where such third parties process the information on Google’s behalf.

Google will not associate IP address with any other data held by Google. 

Data transmitted to Google are stored on Google’s servers in the US. 

On the basis of this specific agreement with Google, which is designated as responsible of data processing, the latter undertakes to process the data according to the requests of the data controller request, given through the software setting.

Based on these settings, the advertising and data sharing data are disabled.

Further information on the cookies of Google Analytics can be found on Google Analytics Cookie Usage on websites.

The user can selectively disable the data collection by Google Analytics, installing the appropriate component provided by Google (opt out) on its browser. 

For further information on the use of data and on the data processing by Google is recommended to view the information on the page provided by Google, and on the page related to how Google use the data when is using website or app partner. 


Plugin Social Network

This site includes puglin and/or buttons for the social network. These plugin are programmed up so as to not set any cookies when accessing to the page in order to protect the users’ privacy. 

Possibly the cookies are set, if provided by social network, only when the user makes effective and voluntary use of plugin. Please note that if the user browses being logged to the social network; he has already agreed the use of the cookies conveyed through this website at the time of the registration to the social network. 

The collection and use of information obtained by means of plugin are regulated by the respective privacy policies of the social networks, to which reference is made in: 


– Instagram

– Google +


Data Transfer to no EU countries

This website may share some data collected with services that are located outside Europe. In particular with Google, Facebook through social plugin and Google Analytics services. 

The transfer is authorized on the basis of specific EU decisions and of Garante per la tutela dei dati personali, in particular the decision 1250/2016 (Privacy Shield..), for which no further consent is required.

The companied mentioned above guarantee their adherence to the Privacy Shield. 



Personal data are processed with automated tools for no longer than is necessary to achieve the purposes for which they have been collected. 

In addition to the owner, in some cases, categories of employees involved in the organization of the website (administrative, commercial, marketing, legal, system administrators) or external subjects (as suppliers of third-party technical services, postal couriers, hosting providers, IT companies, communication agencies)may have access to the data.

The collected data will be provided to third parties connected to the company organization, exclusively for purposes related to the purchase and sales (postal couriers, accountants) and/or in case of legitimate request by the juridical authority and only in cases forecast by law. 

In the absence of consent from the purchaser and in case of ascertained mendacity of information communicate the sale and purchase cannot be performed.

Specific security measures are observed to prevent data loss, illicit or incorrect use and unauthorized access. 

– SSL: the certificate allows the traffic to and from the website to be encrypted and therefore secure. 

– BACKUP: the website has a weekly backup service when it is necessary to recover the possible data loss. 

-ANTI-MALWARE:  the website has an Anti-Malware security and Brute-Force Firewall, which is able to perform an internal scan to detect malicious elements and simultaneous attacks.



Data subjects are entitled at any time to obtain confirmation of the existence of personal data concerning them and be informed of their contents and origin, verify their accuracy, or else request that such data be supplemented, updated or rectified or cancellation writing to

This documents is the “Privacy Policy” of this website and can be subjected to updates.



The EquiDiamond “Newsletter” managed by GM PRODUCTION srl, allows receiving insights about EquiDiamond products and updates related to special discounts or promotions. 



To receive the EquiDiamond newsletter is necessary to fill the appropriate form on the website homepage



This information is provided under Legislative Decree 196/2006 and EU Regulation 2016/976 (GDPR) as regards the protection and data personal processing.

EquiDiamond Newsletter is sent by e-mail only to those who is subscribed in the website homepage and authorized GM PRODUCTION srl to the processing of their personal data. The provision of these data is optional; the refusal implies the impossibility to receive the newsletter service. 

The personal data provided are used only for the purpose of sending the newsletter e will not be disclosed to third parties. 

The collected data are processed with computer tools. Appropriate security measures have been adopted in order to prevent the loss of data, illicit and incorrect use and unauthorized access. 

The owner and responsible of the processing of collected data is GM PRODUCTION srl  and the data are processes by the staff located in Via Taranto, 7 in Palazzolo sull’Oglio (BS) 25036- Italy.

The subject to whom the personal data refers, has the right to request the modification or cancellation at any time writing to



To stop receiving EquiDiamond newsletter is necessary to send an e-mail to writing: “unsubscribe from this newsletter”

For further information, we suggest to visit the privacy policy on